Elon Musk was recently quoted as saying, “If you need encouragement, don’t be an entrepreneur”. While severely realistic (and a tad harsh), this merely states the tenacity and resilience it takes to face the struggles of owning and growing your own business with or without the pat on the back. Like it or not, small to medium e-Commerce businesses have to work harder than ever to cut through the noise and stand out from competitors who can afford bigger campaigns. Despite it being a great time to leverage the e-Commerce shopping boom, entrepreneurs have to consistently re-prioritise their focus and […]

Your e-Commerce discount strategy shouldn’t make you look cheap. The truth is, more than 59% of online consumers look for discounts before buying anything, and more 64% do not make a purchase unless it’s on sale. What’s the sweet spot between giving customers the incentive to hit ‘Buy’ and be seen as a bargain store? While discounts and coupons are an effective tactic to incite action, having a strong strategy behind your discounting i.e. understanding the objective behind your discounts, and knowing when and where to use discounts, will help customers see your sales events as an opportunity, not a […]