Yamaha Music Australia is a subsidiary of Yamaha Corporation, established in Japan in 1887, and is the world’s biggest and only musical product manufacturer that offers a comprehensive range of products in music, home entertainment and education.
With a huge shift towards digital & e-commerce during 2016, Yamaha’s marketing team was quick to adapt their projects and priorities towards this trend. This created a need for additional digital capabilities to execute the plans – an expensive cost to do in house and with a wide range of required skills, a large team of specialists would be required.
This is where the hunt for a local digital agency was put out – with an initial focus to consult on their Pay-Per-Click campaigns and E-commerce roll out.
The initial Yamaha Home Audio website strategy was primarily focused around Brand Awareness and driving Dealer Visits. They had an outdated version of Magento 1.x at the time that had limited support. With their Website they wanted to improve overall user experience and customer order processes in order to convert more sales with various marketing campaigns that were being rolled out. With this goal in mind, an e-commerce strategy was needed.
We supported the Marketing & IT team achieve their goals over the years with our specialist team providing a range of Digital & E-commerce services including:
A major e-commerce project involved helping them migrate from Magento 1.x to Magento 2 Enterprise . All historical data – customers, products, orders, coupons – had to be migrated seamlessly to the new platform.
We solved a UX challenge of linking the cart & checkout on Magento with the main company website which was built on a different platform. As for their e-commerce focus, we also developed a custom eBay store design and created a sync with Magento so that products only needed to be maintained on one platform. Magento was also made to integrate with their internal CRM software, making it easier for their team to fulfill orders through a single system.
Gwenda S. Yamaha Home Entertainment Australia
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