Case Study

Yamaha

How Near-Shoring To A Local Digital Agency Saved A Global Home Electronics Brand Hundreds of Thousands In Annual Hiring Costs

..While achieving some impressive Digital & E-commerce Results:

  • πŸ”₯ E-commerce Sales grew by over 200% after migrating and running digital marketing campaigns
  • πŸ”₯ Headphones Campaign – 417 Headphones sold @ $10 CPA – 15X ROAS
  • πŸ”₯ SEO – Smooth migration with no drop in traffic
  • πŸ”₯ 2.5X traffic without increasing spend through our Long Tail Keyword Strategy on Google Ads – resulted in Find A Dealer Visits Increased by 3X through Google Ads

Background

Yamaha Music Australia is a subsidiary of Yamaha Corporation, established in Japan in 1887, and is the world’s biggest and only musical product manufacturer that offers a comprehensive range of products in music, home entertainment and education.

Initial Situation

With a huge shift towards digital & e-commerce during 2016, Yamaha’s marketing team was quick to adapt their projects and priorities towards this trend. This created a need for additional digital capabilities to execute the plans – an expensive cost to do in house and with a wide range of required skills, a large team of specialists would be required.

This is where the hunt for a local digital agency was put out – with an initial focus to consult on their Pay-Per-Click campaigns and E-commerce roll out.

Website & Ecommerce Goals

The initial Yamaha Home Audio website strategy was primarily focused around Brand Awareness and driving Dealer Visits. They had an outdated version of Magento 1.x at the time that had limited support. With their Website they wanted to improve overall user experience and customer order processes in order to convert more sales with various marketing campaigns that were being rolled out. With this goal in mind, an e-commerce strategy was needed.

How We Helped Them

We supported the Marketing & IT team achieve their goals over the years with our specialist team providing a range of Digital & E-commerce services including:

  • πŸ‘‰ Google Ads
  • πŸ‘‰ Facebook Ads
  • πŸ‘‰ Magneto 1.x to Magento 2 Enterprise Migration
  • πŸ‘‰ Added 1-Step Checkout System
  • πŸ‘‰ SEO Migration Audit
  • πŸ‘‰ EBay Store Design
  • πŸ‘‰ ASP.NET Custom Web Development
  • πŸ‘‰ Salesforce Integration
  • πŸ‘‰ CRM Integration

A major e-commerce project involved helping them migrate from Magento 1.x to Magento 2 Enterprise . All historical data – customers, products, orders, coupons – had to be migrated seamlessly to the new platform.

We solved a UX challenge of linking the cart & checkout on Magento with the main company website which was built on a different platform. As for their e-commerce focus, we also developed a custom eBay store design and created a sync with Magento so that products only needed to be maintained on one platform. Magento was also made to integrate with their internal CRM software, making it easier for their team to fulfill orders through a single system.

The Results:

  • πŸ”₯ E-commerce Sales grew by over 200% after migrating and running digital marketing campaigns
  • πŸ”₯ Headphones Campaign – 417 Headphones sold @ $10 CPA – 15X ROAS
  • πŸ”₯ SEO – Smooth migration with no drop in traffic
  • πŸ”₯ 2.5X traffic without increasing spend through our Long Tail Keyword Strategy on Google Ads – resulted in Find A Dealer Visits Increased by 3X through Google Ads
β€œThank you for the great work! Always proactive and communicative - WDM's results driven approach has helped improve our web traffic, overall digital analysis and worked wonders for our performance in Search. We look forward to continuing with the awesome service.”
Gwenda
Gwenda S. Yamaha Home Entertainment Australia

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