Retail - Healthcare
CPAP Australia supplies innovative diagnostic and treatment products for sleep disorders, snoring and industrial health throughout Australia.
A sleep disorder clinic, the client wanted to foray into the ecommerce space selling CPAP products directly to the public.
Get an e-commerce store that was easy to navigate through to products, provide a better customer experience than competitors, and start growing online sales revenue.
Needing to promote their products to people suffering from sleep apnea, our team didn’t want to provide CPAP with just another stock standard eCommerce site. We offered an inventive way to bring their messaging across in the most efficient ways possible. To further uncomplicate the user experience, we decided to take a minimalistic, yet straightforward approach to copy and imagery layout. Streamlining essential messaging and ensuring a smooth shopping experience, we kept crucial information highlighted, keeping the target audience in mind with every decision made.
A website so user friendly and striking that even the most sleep deprived users were able to locate everything they needed with ease.
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