Life Science Solutions Provider
Scientifix Australia is an Australian-owned solutions provider to the life science research community since 1998. Partnering with over 20 world-class suppliers to offer quality products, equipment and support to our customers, they specialise in molecular biology, protein biochemistry, cell biology and stem cell research, general laboratory equipment and analytical instrumentation.
The company’s website was outdated, with a lacklustre, overcomplicated user experience journey that made it hard to navigate, locate items quickly and had cluttered product pages due to their diverse and complicated product tree.
The team came to us looking for a refresh of their website and to make it e-commerce ready. With so many products of a highly technical nature, it needed to be easy for the user to navigate through the catalogue. Most importantly, each range and product had to be presented in the most efficient and straightforward manner to meet time-poor user needs.
After gaining an in-depth understanding of their product offering, we optimised the ways in which the site needed to be laid out and proposed an SEO-friendly, straightforward and simplified manner to capture user attention.
After rebuilding the site with an improved product management system, overhauling their product organisation and developing a revamped e-Commerce storefront with Magento, we ensured that the website was accessible, Search friendly, and products would appear exactly where they needed to be found. The number of product enquiries on the website increased significantly immediately after launch, as well as the first time the client started receiving direct online orders through the e-commerce system.
“I approached WDM after considering and testing over 10 different web developers on their capabilities, pricing and how they envision our new website would look like. The project was a massive overhaul on the old website. Designing a new website, information architecture from scratch, and implementing an e-commerce capable content management system. The WDM team were willing to arrange face-to-face and online meetings to discuss aspects of the website, and throughout the development process. They were always quick to respond and fix any errors or issues we had at the backend of the website.
The project was extremely massive and daunting, but the WDM team guided us through the process and provided industry experience and best approaches in terms of design and overall layout of the website. The result was an extremely clean and simple, yet functional design. And we are very pleased with the outcome.
It has been a joy to work with the WDM team and we have no regrets entrusting them with the redesign of our website and future digital marketing work. The result was spectacular.
Thank you Ephraim, Chim and Yuvraj.”
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