Blog : small business

6 Top SEO Mistakes to Avoid

6 Top SEO Mistakes to Avoid

Look out for these common SEO mistakes you might be making. If you’re looking to revise your digital marketing strategy, little improvements can go a long way to drive higher traffic to your site and increase ROI.

  1. Incomplete On-Page SEO

Often, there are many small things websites can do to fine-tune on-page elements, which from the perspective of Google, build up your site quality in tangible ways.

This includes quality web copy, which features relevant information and keywords, presented in a way that is easy to read and scan. Perhaps more overlooked elements include page titles, meta descriptions, and image tags.

  1. Ignoring UX

Your website functions as shop front and shopkeeper – not only do first impressions matter, how it interacts with customers after that will help or hurt the journey towards conversion. Prioritizing User Experience will aid with both conversions and SEO; a website that is fast-loading and easy to navigate is a basic foundation for a user to want to spend time reading, browsing, clicking around, shopping.

Though it’s still largely a mystery how Google measures bounce rate, it’s acknowledged that how long a user spends on a website and how much they engage with the content will affect its quality rating, and eventually, its ranking.

  1. Ignoring Mobile Responsiveness

As we’ve covered before, the future of retail lies in mobile-ready online shopping experiences. Google has also started experimenting with mobile-first indexing, which will prioritize websites with mobile versions when it comes to rankings. If you haven’t haven’t already, start placing more focus on optimizing your website content for mobile platforms, or risk being left behind in the dust. Ensure that your navigation, text and image content are presented the way you intend them to across mobile and desktop platforms — by making your website responsive or dynamic.

  1. Not Using the Right Keywords

A good rule of thumb to live by for SEO — for small businesses — is the more specific, the better. Driving traffic to your website isn’t the be-all, end-all of SEO; higher traffic does not necessarily result in conversions.

It can be easy to fall into the habit of optimizing for broad, generic keywords. While this option has its place if you have a certain purpose for doing so, optimizing by using lower-traffic phrases that are specific and also lower in competition (‘long-tail keywords’) can often lead to higher conversions.

Avoid stuffing keywords into your content — not only does this make you articles sound unnatural, Google also has algorithms that will look out for content that might sound like spam.

  1. Not Optimizing for Local Search

While it seems basic, an often-overlooked part of SEO is using region-specific keywords. If you’re offering goods or services in a specific city or region, avoid global keywords. How Google takes into account local search is a bit muddled and complex, but for small businesses offering a good or service, using local rather global keywords is a best practice for driving both traffic and conversions.

As always, include those keywords in page titles and meta descriptions. It will also be helpful to list your business on local business listings, as well as search engines related to businesses, e.g. Google Places and Bing — these will link back to your website and aid in search rankings.

  1. Not Using Analytics to See What Converts

Analytics is not only important for measuring results as you go along in your SEO strategy – it’s also important as a starting point to assess where you’re doing well and where you have opportunities to improve. Using tools such as Google Analytics and Google Webmaster can allow you to set objectives, monitor objective results, and figure out which areas are worth it to focus your efforts on.

Interested in driving more traffic to your website and getting more conversions via SEO? Contact us or fill out a form to enquire about our SEO packages or for a thorough website audit.

Opportunities in Mobile Marketing for Small-to-Medium Businesses

Opportunities in Mobile Marketing for Small-to-Medium Businesses

The verdict is in. According to a report by Newstore, retailers have been slow in shifting their attention to mobile marketing and sales. This, in spite of an industry-wide consensus that the future of retail rests with our smartphones.

What does this mean for small-to-medium sized businesses? Newstore scored businesses by a few categories: Mobile Experience, Search and Share, Personalization and Engagement, Path to Purchase, and Fulfilment. For small-to-medium sized businesses, these parameters are useful in evaluating whether your digital marketing strategy has placed enough priority on mobile readiness.

In the past few months, increasingly more discussion has turned to the opportunities for growth in mobile marketing.

The ubiquity of mobile internet usage means that consumers are looking up information, browsing, and researching products on their smartphones. Thus, it’s important to not only consider the transactional journey of the consumer but also the complete experience. This ranges from having a mobile-friendly website with rich content and an easy path to purchase, to considering your Google mobile rank or the accessibility of your contact information and location.

Main Takeaway

At the core of it, the gaps that currently exist for mobile marketing points to opportunities to take advantage of the difference between how users consume media on smartphones vs. on their desktop. With even major retailers lagging behind on fully taking advantage of this trend, it’s prime time to rethink whether you’re giving enough attention to mobile advertising and marketing.

 

Sales BOOM: How E-commerce Is Transforming Small Businesses

Sales BOOM: How E-commerce Is Transforming Small Businesses

Sales BOOM!
Sales Boom: How E-commerce Is Transforming Small Businesses

A growing number of small businesses are cashing in on the popularity of online shopping by turning to the Internet to sell their products and services. With online spending in Australia increasing by 12 per cent to $16.2 billion last year, according to NAB figures, there’s never been a more opportune time. While a company website certainly helps attract more customers, embracing e-commerce widens the net even further, offering multiple advantages.

A major benefit is that it helps small businesses remain competitive, particularly against larger corporations. An impressive website can go a long way to attract customers, no matter how small your store is. In fact, many people prefer to purchase products from a ’boutique’ business, therefore whether your business has five or 500 employees is irrelevant.

Selling online also provides small businesses with extra revenue by generating sales 24/7. Customers can place orders at any time of day or night without you having to work extra hours. This is especially appealing to small business owners who are time-poor and want to achieve a healthier work-life balance.

Web Design Market - E-commerce Experts

Another bonus of e-commerce is the ability to sell unlimited products. A broad range of items draws a large variety of customers and those who browse for a specific item often end up buying more when something catches their eye. To expand on that, social media users can post images and details about new products with links to their website, encouraging even more sales.

When it comes to Internet marketing, it’s especially important for small businesses to remain prominent. An online store allows customers searching online to find your business by using the correct keywords. It also improves your company’s visibility in Google search listings, places it on online maps and provides a platform for online reviews.

Another incentive to sell online is the crucial market research it provides. Essentially, it allows business operators to understand what customers are thinking. You can determine which items are regularly viewed, which pages are popular and those that users leave most frequently. You can also accurately ascertain how many products are needed.

With these benefits and more, it’s not surprising to see why e-commerce has become an integral part of business today. Those interested in selling online should know that creating an e-commerce website can be both hassle-free and affordable with the right help. Web Design Market Melbourne are a team of digital experts who specialise in quality e-commerce development for small to medium businesses. They use Magento, BigCommerce, WordPress and WIX platforms just to name a few. For a free quote, call (03) 8400 4600.

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