Woocommerce vs Shopify Ongoing Costs Comparison [2020 Update]

Currently evaluating whether you should make the move from Shopify to Woocommerce? To help clear things up from a financial standpoint, we put together a comparison table of ongoing costs between the two platforms.

There are few things to consider when making a decision to migrate platforms, one of them being the difference in ongoing costs. You might be thinking, WordPress is free, right? While Shopify charges a monthly fee and takes a % of store earnings.

Not quite.

To clear up these misconceptions, our team has put together a detailed side-by-side cost breakdown between Woocommerce & Shopify to keep you best informed on the financial aspects of your decision.

Woocommerce vs Shopify Ongoing Costs Comparison Table

Notes:

  1. $ amounts are AUD unless indicated otherwise
  2. WordPress Fees are industry average based on comparative specifications

WordPress + Woocommerce Shopify $29USD/month plan recommended Shopify $79USD/month plan
Monthly Fees $0 $29USD $79USD
Web Hosting with CDN (Cloud Delivery Network) $50-90 per month
SSL $50-200 per annum
Web Maintenance (Platform & Plugin Updates) $99-$300 per month
KnownPaid Plugins E.g. Advanced versions of Yoast SEO or WooCommerce Many free and out of the box features to use. For Paid Shopify plugin, majority charge a monthly fee, and are fully maintained
Payment Gateway Fees PayPal
Australian2.6% + $0.30
International/Amex3.6% + fixed fee

Stripe
Australian1.75% + $0.30
International/Amex2.9% + fixed fee

AfterPay ~5% seller fee

ZipPay ~2-4% + $0.15
Shopify Payments (includes Apple Pay Google Pay)
Australian1.75% + 30¢
International/Amex2.9% + 30¢

PayPal, AfterPay, ZipPay No additional fees
Other payment gateways Additional 2% Fees
Shopify Payments (includes Apple Pay Google Pay)
Australian1.6% + 30¢
International/Amex2.8% + 30¢

PayPal, AfterPay, ZipPay No additional fees
Other payment gateways Additional 1% Fees

Detailed Shopify Fee Pricing – https://docs.google.com/document/d/10ztk3eFtZrLeHGB5C_s1VDS5CIgFKaFFrKybyfVhSYY/edit?usp=sharing

PayPal Fees – https://www.paypal.com/au/webapps/mpp/paypal-seller-fees

Stripe Fees – https://stripe.com/au/pricing

In summary, with what you get within Shopify’s monthly fees, the equivalent WordPress + Woocommerce option ends up becoming a lot costlier. 

The difference with WooCommerce is that a lot of these costs are hidden. For example, the % payment fees would have been charged out at similar rates through the payment gateways installed on WooCommerce. Without seeing the full cost picture, a lot of business owners make the wrong decision thinking it was cheaper to go with the WooCommerce option, giving up all the other benefits you get out of Shopify on this basis. We hope this pricing research keeps you better informed when evaluating your options.

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