1. Mobile-First Indexing for Search Rankings

Barry Schwart gives an outline of what it could mean for businesses and digital marketing strategy now that Google has started experimenting with mobile-first indexing for search rankings. Bottom line? It’s what everyone’s been saying in the past year: optimize your website content for mobile browsing!

2. Trump the Marketing Master?

It hurts to acknowledge it — but Trump was probably the best candidate at integrating online and offline marketing, whereas Clinton, Jeb Bush, and Bernie Sanders had campaigns that relied on traditional or outdated strategies. Who knew his shouting on Twitter yielded results?

3. The Future of E-Commerce: Social Selling

It’s the rise of native selling. Social media platforms such as Facebook, Twitter, and Pinterest have been tweaking and optimizing their shopping features – allowing advertisers to engage customers, who can then buy the product on the platform itself by clicking on a “Buy” CTA button.

4. Optimize Your Holiday Campaigns

Kissmetrics brings attention to the importance of customer analytics to maximize profits during your holiday sale. It’s worthwhile to adjust your campaigns in response to concerns directly related to customer behavior during the holiday season — including taking a multi-channel approach, focusing on specific shopping days, and upgrading customer service.

5. The Do’s and Don’ts for an Aesthetically Pleasing Website

SEO and great content aside, a well-designed website can go a long way with leading customers through the purchasing journey to checkout.

Weekend Wind-Down

It’s been a long week – have a cute kitten gif to start off your weekend.

Happy Friday!